It's just anecdotal but when I asked why our Xerox workstations at JSC had dancing Snoopy line art, I was told Charles Schulz himself was a big fan of the space program and he'd drawn art for the program and extended its use to them in perpetuity.
I have been on a team that won a silver Snoopy but was a subcontractor and didn't get one myself; just the Boeing employees I worked with did. Every once in a while I Google them on the off chance I could get one as a piece of memoribilia, but they are thousands of dollars.
Trivia: The fabric cap worn by NASA astronauts as part of the Extravehicular Mobility Unit is known as a "Snoopy cap", a reference to how the white crown and brown earflaps of the cap resemble Snoopy's fur and ears.
Snoopy was popular among the astronauts, and Schultz liked NASA. All the Apollo 10 modules had Snoopy related call signs, chosen by the astronauts.
“ The command module was given the call sign "Charlie Brown" and the lunar module the call sign "Snoopy". These were taken from the characters in the comic strip, Peanuts, Charlie Brown, and Snoopy.These names were chosen by the astronauts with the approval of Charles Schulz, the strip's creator,who was uncertain it was a good idea, since Charlie Brown was always a failure. The choice of names was deemed undignified by some at NASA…”
https://en.wikipedia.org/wiki/Apollo_10#:~:text=The%20comman...
Because space-Snoopy was quite a thing during the space race?
Which is probably part of a totally legitimate explanation, I was really just pointing out that a page about this award could include it!
The guy who created the award was a fan of Snoopy, and that's about it
Not to be needlessly cynical but I'd really like an official citation for that :)
Another question in my head is whether they had to license Snoopy from the estate of Schulz (or whoever holds the rights the Peanuts gang).
ETA that unsnap_biceps just answered my questions.
Here is the official official story: https://www.nasa.gov/history/sfa-message-everyone-plays-role...
Though I don't think I will be able to cite an official document stating Al Chop is a Snoopy fan :-), so there's that.
A reporter for the Houston Chronicle claimed to have Chop's Snoopy fandom straight from the source . . .
~ No retirement for Snoopy at NASA - https://www.collectspace.com/news/news-021400a.htmlby Thom Marshall, Houston Chronicle, January 7, 2000