Empowering the 'User' (hardware owner) should have always been the focus.
From that mindset what makes sense are hardware vendors including a cache of trusted third party root certificates from known other vendors. Today this would include Microsoft, the same said hardware vendor, probably various respected Linux organizations/groups (Offhand, Linux Foundation, ArchLinux, Debian, IBM/RedHat, Oracle, SUSE, etc), similar for BSD...
Crucially the end user should then be ASKED which to enable. None should be enrolled out of the box. They might also be enabled only for specific things. E.G. HW vendor could be enabled only for new system firmware signatures (load using the existing software) rather than generic UEFI boot targets. The user should also be able to enroll their own CA certs as well; multiple of them. Useful for Organization, Division Unit, and system local signatures.
It would also, really, be nice if UEFI mandated a uniform access API (maybe it does) for local blobs stored in non mass-storage space. This would be a great place to stash things like UEFI drivers for accessing additional types of hardware drivers, OS boot bits + small related files, etc. I would have said 1GB of storage would be more than sufficient for this - however Microsoft has proven that assumption incorrect. Still it'd be nice to have a standard place and a feature that says the system ships with this much reliable secondary storage included (or maybe 1-2 micro-SD card slots, etc).
> Crucially the end user should then be ASKED which to enable
except, on the other side of the "strange fellows" are people who rose to executive authority by ruthless focus on control of every aspect of their business, and profit including excluding others who did actual work. There is zero point zero chance of any argument that relies on "should" to work IMHO
this is a political situation by definition -- vastly different yet connected members of society and economics, seeking the rule of law to enable stable markets. hint- some of the same decision makers are the ones that pay to put spy code in your large new TV or appliances.